PrimaLoft, Inc., a leader in advanced material technology, has announced the promotion of Chris Humphris to the position of Senior Vice President, Global Sales. The appointment is a strategic move to align North American, European and Asian sales efforts for the company.

“Chris’s extensive background as an integral part of our sales team, as well as his management experience in Europe and the Americas, makes him uniquely qualified to lead our global sales efforts,” commented PrimaLoft president and CEO, Mike Joyce. “He has demonstrated time and again that he possesses the strategic acumen, as well as interpersonal and intercultural skills, to successfully lead our team on a global scale.”

Humphris has been supporting PrimaLoft in vital sales roles for more than 20 years and most recently held the position of Senior Vice President of Sales, Americas. As a truly passionate textile specialist, his experience covers outdoor performance apparel, as well as fashion. Previously, Humphris worked at Concept III, a well-established US and UK-based developer of performance products, and a long-time partner of PrimaLoft.

In his new role, Humphris will remain based out of PrimaLoft headquarters in Latham, NY.

www.primaloft.com