The next Heimtextil exhibition for home and contract textiles that is due to be held from 14-17 January 2015 in Frankfurt expands its new Theme Park exhibiting a variety of design and future-oriented themes.

The Trend Show will also move to the middle of Frankfurt Fair and Exhibition Centre.

Central themes in a central location

Heimtextil, the leading trade fair for home and contract textiles, is branching out in new directions. “The aim is to show everything that reflects the zeitgeist and is important for success in the future,” said Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt.

“With our new concept, we will show the current market trends and identify opportunities for progressive undertakings. Something that was initially just an idea and vision is now taking shape”.

Account is being taken not only of the retail trade and marketing but also disciplines such as research, development, design and product application. With numerous visualisations and activities, the Theme Park will explore today’s mega and micro trends and show how modern interior design can be creatively implemented in different fields.

Experience the future

Under the heading Experience, Heimtextil exhibitors and visitors can discover the latest developments in the world of textile design in a more emotional, intensive and comprehensive presentation than before.

“We believe that people want to attach an emotional value to their actions. Consumers do not simply want to go into a shop and buy a product. What they want to do is enjoy the shopping experience with all their senses,” explained Anne Marie Commandeur of Stijlinstituut Amsterdam, the design studio responsible for the planning and management of the Theme Park concept.

“Specifically, this means a shop must be more than just a sales outlet for products. In the shop, customers should find a visionary setting that grabs them emotionally and, metaphorically speaking, takes their breath away. In this way, tomorrow’s shopping experience will be a real pleasure.”

Materials, colours and designs

An important part of the Theme Park will be the Material Gallery, which includes a selection of the exhibitors’ fabric collections and offers an overview of the latest home-textile trends – categorised by the trend themes for 2015/16.

There will also be a Colour Pavilion, showing the latest colour trends. For the Pavilion, Stijlinstituut Amsterdam will choose trend-setting products from the ranges of Heimtextil exhibitors and use them to illustrate the current state-of-the-art.

Parallel to this, a programme of lectures with renowned speakers will provide supplementary information about the latest trends. The designers will create outposts around the fair, to act as showcases for the Theme Park.

www.heimtextil.messefrankfurt.com