The next Heimtextil has been postponed from January and will now be held concurrently with Techtextil and Texprocess 2021 in Frankfurt from 4-7 May 2021. This will result in exciting synergistic effects for the sector, organisers Messe Frankfurt say.

The current situation with respect to the corona pandemic and the associated international travel restrictions have caused Messe Frankfurt to postpone the next Heimtextil, the world’s biggest trade fair for home and contract textiles, from the planned dates in January until 4 to 7 May 2021.

“The bulk of the international home and contract textiles sector want us to hold Heimtextil 2021. Many companies are hoping to give their businesses a boost by taking part in the fair following the restart. And we consider it a greater obligation than ever before that we play our part in this,” explains Detlef Braun, Member of the Executive Board of Messe Frankfurt.

“However, the current travel restrictions and the renewed increase in the number of infections represent a big hurdle for our very international trade fair. We are in constant contact with our exhibitors and the appropriate authorities and will do everything in our power to ensure a safe and successful Heimtextil 2021.”

Over 90% of exhibitors come to Heimtextil in Frankfurt from outside Germany. As part of the preparatory work for an international trade fair of this kind in January, it is necessary, for example, to commission stand-construction companies, ship the goods and book flights and hotels in September, Messe Frankfurt explains. Thus, in view of the current travel restrictions, holding Heimtextil 2021 in May instead of January offers greater planning certainty for all involved, the organiser says.

“The trend-oriented order cycles of the home and contract textiles sector require an annual event towards the beginning of the year. Techtextil and Texprocess are biennial trade fairs and are next due to be held in May 2021. For Heimtextil, this is an opportunity to join forces with the two internationally successful textile trade fairs and present the entire textile value chain simultaneously at Frankfurt Fair and Exhibition Centre”, says Olaf Schmidt, Vice President Textiles and Textile Technologies.

Additionally, Messe Frankfurt adds, holding Heimtextil concurrently with Techtextil, the leading international trade fair for technical textiles and nonwovens, and Texprocess, the leading international trade fair for processing textile and flexible materials, offers a host of exciting synergistic effects for the sector.

“The close proximity to suppliers and buyers of technical textiles and nonwovens with innovative functionalities, as well as machines and the latest technologies for processing textile and flexible materials, is certain to generate interesting new perspectives for both visitors and exhibitors of Heimtextil. Indeed, the two textile fairs already aim at the home-textile sector with the ‘Hometech’ segment,” Messe Frankfurt says.

“We are confident that the situation with respect to the corona pandemic will have eased significantly by May, next year, and are looking forward to holding a successful and safe event together with our partners from the sector”, says Olaf Schmidt.

Nextrade – the digital marketplace

For the first time, Messe Frankfurt will provide a supplementary digital service in connection with Heimtextil 2021: Nextrade, an order and data-management portal offering new opportunities through digital 24/7 business relationships between trade-fair participants, especially against the background of the Covid-19 pandemic.Dealers can place their orders with suppliers around the clock and, therefore, do so independently of any official pandemic regulations applying at the time. Nextrade also offers suppliers completely new sales and distribution channels, especially internationally.

Nextrade was launched in conjunction with the Ambiente, Tendence and Nordstil consumer-goods and lifestyle trade fairs. As the first digital B2B marketplace for home and living, the portal brings together demand and supply from the whole sector and thus produces great value added for both sides: www.nextrade.market

At the biennial Techtextil, the leading international trade fair for the sector in Frankfurt am Main, international exhibitors will present the complete spectrum of technical textiles, functional apparel textiles and textile technologies for all areas of application. Techtextil is held concurrently with Texprocess, the leading trade for the garment and textile processing industry, which is aimed primarily at manufacturers of garments, fashions, upholstered furniture and leather products.

www.heimtextil.messefrankfurt.com