Based in Atlanta, GA, US, and reporting directly to Daniel Harari, Lectra CEO, Jason Adams’ main objective will be to develop Lectra's presence in the US, Canada and Mexico and Central America in the automotive, fashion and furniture markets.

"To meet their objectives, companies must enhance their design, product development and production processes to the industry's highest standards. Using innovative technology is a major asset for our customers. I completely identify with Lectra's philosophy which places the benefits companies get from our solutions at the heart of its value proposition," commented Jason Adams.

Markets

Lectra is the leader in the automotive field, with over 65% of the market share in fabric cutting rooms for car seats and interiors, as well as in airbag cutting. The company's goal is to develop its activity in leather seat and interior cutting, where it has recently introduced new technology solutions.

In the fashion industry, Lectra is recognized for its design and patternmaking solutions. Its comprehensive offer for collection development reaches beyond conventional PLM solutions, particularly by integrating the entire range of its computer-aided design (CAD) and computer-aided manufacturing (CAM) software.

Lectra's value proposition in the furniture market is especially strong today, with 3D/2D development software, as well as fabric and leather cutting room solutions, which are some of the most advanced on the market, the company reports.

Jason Adams

"Jason has proven himself with more than 20 years in the software and services industry. He achieved a double digit growth rate through his leadership and an approach that provides significant value to customers. We are pleased that Jason is leading a strategic region for Lectra," said Daniel Harari.

Before joining Lectra, Jason Adams helped position Camstar and Apriso amongst the leading independent Manufacturing Execution System (MES) solution providers. As Vice President of Sales, Americas and Europe at Camstar, Jason Adams promoted the launch of the life sciences practice, which grew to 80% of annual revenues. In his position as Vice President of sales at Apriso, he developed the business in several existing and new markets, including Automotive, Industrial Equipment, Aerospace & Defense, and Medical Device manufacturers.

Following the company's acquisition by Dassault Systèmes, Jason Adams was promoted to Vice President for the Americas and was in charge of the Delmia brand. Jason Adams holds a degree from the University of North Carolina at Chapel Hill. He also has served on the board of the Manufacturing Enterprise Solutions Association (MESA) International.

Lectra

Lectra is the leader in integrated technology solutions (software, automated cutting equipment, and associated services) specifically designed for industries using fabrics, leather, technical textiles, and composite materials to manufacture their products.

It serves major world markets, including fashion and apparel, automotive, and furniture, as well as a broad array of other industries.

www.lectra.com