“Baltic, a trendsetter in the retail and hospitality textile sectors, will propel Sobel Westex to the top of the market, solidifying both our position and brand in the textile industry across our market segments,” commented Walter Pelaez, CEO of Sobel Westex.

“The combined strength of these two companies is a game changer that will allow Sobel Westex to increase our design mix and product offering, giving us the ability to better serve our domestic and international markets, creating an exciting opportunity for both our customers and our company.”

The acquisition joins two dominant textile companies in order to create a US-based enterprise that would be highly competitive across all textile sectors, the manufacturer reports. According to the company, customers can expect the acquisition to result in more innovative products, improved guest experience, personalised service and increased attention to detail.

“We are proud of our decision to join forces with Sobel Westex and deliver the expertise of both companies’ vast knowledge to the marketplace,” says Frank Greenberg, CEO of Baltic Linen. “Our forward-thinking and differentiated designs will continue to create the most exciting looks with license partnerships that are unique, bringing colour and value to our customers.”

www.sobelwestex.com