Together with partners from the sector, Trevira, a European manufacturer of high-value branded polyester fibres and filament yarns, launched a far-reaching initiative to promote the home textile market in German speaking areas this summer.

With the foundation of the Initiative Textile Räume, companies in the fabric and home textiles sector aim to set a clear marker.

 In order to give fresh stimulus to the sector that has been stagnating for years and to boost the sales of furnishing textiles, there is to be for the first time a joint, large-scale communication offensive, directed primarily at the end user, but also including the contract market, the company reports.

Fresh stimulus

Following the kick-off at the end of June in Frankfurt, many companies have already expressed their willingness to join in, according to Trevira.

These include Backhausen, Christian Fischbacher, Création Baumann, Gebr. Munzert, Gessner, Interstil, JAB Anstoetz Group with all brands, JOKA W. + L. Jordan, Kupferoth Interiors, Nya Nordiska with all brands, Rasch Textil, Romo Group, Sahco, Saum & Viebahn, Schmitz-Werke, Tisca Tiara and Mira X, Trevira, Zimmer + Rohde along with the Association of Interior Furnishers and EuroInterior at European level.

Involvement

“We are convinced that we can only develop the impetus needed for a project like this by involving as many stages in the supply chain as possible,” explained Anke Vollenbröker, Head of Marketing and Business Development at Trevira.

“This is all about bringing the consumer to focus on the idea of home textiles again and in so doing create a demand from the end user – if we succeed, then everyone will benefit.”

Over the coming weeks the aim is for the initiative to also gain members among foreign suppliers active in the German speaking regions. The official start for the campaign is planned for the beginning of 2015.

www.trevira.de