Invista, owner of apparel brands Lycra fibre and Coolmax fabric has unveiled its newest product offering, Coolmax Air fibre technology at the Outdoor Retailer Summer Market, which is being held at the Salt Palace Convention Center in Salt Lake City this week. Coolmax Air fabrics are made from high-performance fibres which are engineered to maximize consumer comfort with excellent moisture management performance, breathability and faster drying times.

“One of the key differentiators of Coolmax Air fibres from other standard wicking fibers in the marketplace is its patented cross-section that is propeller shaped,” says Heather Stefani, Invista’s global segment leader for Activewear.

“This fibre shape allows for fabrics to deliver superior performance and comfort through the use of modified polyester fibers with special micro-channel cross-sections. The combination of moisture management and increased air permeability helps improve drying time so that wearers can perform at their best,” Stefani said.

Coolmax Air fibre technology works by actively drawing moisture away from the skin’s surface and dispersing it so that it can evaporate rapidly, thus keeping the wearer feeling cool and dry. This is accomplished through the propeller cross-section whereby the wicking channels within the fibre and between fibers quickly move sweat to the surface of the garment where it is evaporated. In addition, the high air permeability results in the exchange of the microclimate, adding the potential for additional cooling.

www.coolmaxfabric.com