Israeli MedTech start-up Sonovia, is launching, what it refers to as its superior SonoMask brand face masks, in the UK.

“Backed by Nobel Prize Winner for Chemistry, Professor Sidney Altman, Sonovia’s masks took numerous trials and over seven years to develop and perfect to the desired standard and functionality,” Sonovia said in a statement today. According to the Israeli headquartered company: “The products are proven to be over 90% effective against COVID-19 and EU certified labs have found that it kills 99.9999% of viruses.”

Sonovia’s patented technology uses Zinc Oxide nanoparticles infused into the fabric to deliver a face covering option that is sustainable and technologically superior to anything else on the market, the company says.

“Sonovia’s launch is ideally timed, as whilst it’s easy to see why during a healthcare crisis, the environmental crisis takes a back seat, recent figures imply that the environmental damage caused by the sheer volume of unrecyclable masks being dumped across the UK is an environmental emergency waiting to happen”

“With hundreds of masks now sold online and across the retail sector, Sonovia’s launch into the UK signifies a big step forward in the advancement and testing of groundbreaking technologies that not only protect people from viruses but also offer a sustainable alternative<” Sonovia adds.

“To date, Sonovia’s masks have only been available internationally but GlobalNPD have identified a gap in the UK market to introduce a product at a competitive price point to be at the forefront of the B2B and self-employed markets due to its pioneering technology and sustainability credentials as well as personalization capabilities. It is therefore no surprise that Sonovia’s masks have already generated international buzz and are currently worn by Premier League 4th officials amongst other high-profile individuals,” the company said.

“As the B2B distributor for Sonovia’s products in the UK, GlobalNPD are on a mission to make innovative frontier technologies more accessible and help the world adjust as we evolve into a ‘new normal’.”

Dr Jeevan Boyal, a director of GlobalNPD, comments: “We’re proud to launch Sonovia’s masks into the UK market via GlobalNPD and hope that the products help businesses and consumers alike in adjusting to the new normal. We have seen the numerous reports of environmental impact of non-reusable masks, and if we continue ignoring it for much longer the impact will go beyond what can be repaired. Sonovia’s revolutionary technology took over seven years to develop because we were not willing to compromise on functionality or sustainability whilst keeping in mind our competitive price point and appeal to the B2B audience.  Ultimately our mission is to bring frontier products led by superior technology to global audiences, and our roll out in the UK is the next piece of our puzzle.”

www.globalnpd.com