Launched at last month’s Techtextil exhibition in Frankfurt, Indorama Ventures Limited’s (IVL) new rPET fibre brand Deja will join sustainable innovations featuring CoolVisions dyeable polypropylene at Outdoor Retailer Summer Market in Denver, CO, this month.

“According to global measurement and data analytics company Nielsen, nearly half (48%) of US consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment,” pointed out Susan Lynn, Global Sales and Marketing Manager for CoolVisions.

“With the launch of Deja rPET, and an innovative collaboration between our CoolVisions dyeable polypropylene brand and sustainably-sourced Tencel Lyocell, IVL’s commitment to providing sustainable solutions is on target to meeting consumer demands while caring for the environment.”

Deja 100% rPET

An IVL ingredient brand, Deja is available as 100% post-consumer rPET recycled flake, pellet, fibre and filament. With unique access to IVL’s global recycling sources, Deja has complete traceability from source to supply, recycling over 4.17 billion plastic bottles yearly, the company reports.

Manufactured in Thailand, high-performance Deja filament is available as DTY and FDY in a range of specs appropriate for apparel and home products. When thoughtfully designed, these items can be recycled and reprocessed into new high-value products. Deja staple fibres, made in the US by IVL affiliate Auriga, are suitable for a number of applications in apparel and home, automotive, industrial, and hygiene.

“We are confident that IVL’s Deja brand will enable conscientious converters to differentiate their product lines along the supply chain, giving consumers the confidence they need to select sustainable, purposeful products,” commented Uday Gill, CEO Fibers at IVL.

CoolVisions dyeable polypropylene

IVL’s CoolVisions dyeable polypropylene filament continues as a favourite performance fibre in the outdoor industry, featuring low moisture regain, improved bulk and coverage with less weight, and ease of care. Polypropylene has one of the lowest cradle-to-factory gate carbon footprints among synthetic fibres, and CoolVisions polypropylene fibre is Oeko-Tex certified.

A collection of innovative knits and wovens combining CoolVisions dyeable polypropylene filament with Tencel Lyocell and Tencel Modal fibres from Lenzing Group features a variety of constructions, colours and weights. Created by nearly a dozen innovative value chain partner Asian mills, the fabrics marry the best of the fibres’ inherent qualities - comfort, performance, and sustainable properties. This collection will be displayed at IVL booth.

www.dejamade.com

www.cool-visions.com