Denim and casual apparel brand Lee is launching the Lee X product platform incorporating the latest in fabric technology and modern design.

It expands on the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim nine years ago. Key features include an updated gusset for enhanced freedom of movement and premium fabrics such as Lenzing Tencel, along with Unifi’s TruTemp365 moisture wicking and thermoregulating technology.

“We’ve been working tirelessly in developing Lee X to bring game-changing innovation to our consumers, so I’m excited to see these products on the market,” said Jimmy Shafer, global vice president for Lee. “The jeans are built on a foundation of performance fabrics, but engineered to retain that true denim feel, and the casual pants are incredibly versatile.

Lee X comprises three different collections and complementing tops – Designed to Move, Designed for Comfort and Designed to Breathe.

www.lee.com