Stefan Doboczky, CEO of the Lenzing Group. © Lenzing AG

For the Lenzing Group, sustainability is a core value, key business driver and stimulus for innovation. In its new Sustainability Report, which became available on Earth Day, 22 April, readers will learn about the wide range of activities the company is engaged in pursuing its mission of greening up the value chain.

The Report is entitled Partner for Change, a concept that also inspires the latest Tencel campaign on occasion of Earth Month, launched on 1 April and continuing until 30 April.

“The Lenzing Group is a champion in partnering with the partners along the value chain. Therefore, consumers can be certain of one thing: The purchase of a product with fibres from Lenzing, such as Lenzing Ecovero and Tencel lyocell fibres, will also translate into a positive contribution to a better world. This is Lenzing’s major contribution to greening up the value chain,” said Stefan Doboczky, CEO of the Lenzing Group.

Putting SDGs into practice

Climate change permeated much of the conversation on sustainable development at the World Economic Forum in Davos 2019. As a member of the World Economic Forum’s Alliance of CEO Climate Leaders, Lenzing Group CEO Doboczky signed the WEF’s open letter to world government leaders urging greater collaboration to accelerate outcomes in the race against climate change.

The company has also signed the UN Fashion Industry Charter for Climate Action, committing to a reduction in aggregate greenhouse gas emissions of 30%, compared to 2017. Businesses are encouraged to play their part in realizing the SDGs by incorporating the goals into their business model.

“The Lenzing Group sees its pioneering role in the textile and nonwovens industries as an opportunity to contribute to the achievement of sustainable development goals,” explained Robert van de Kerkhof, CCO. The Naturally positive sustainability strategy supports in particular SDGs 7, 9, 12, 13, 15, and 17. Led by the UN Sustainable Development Goals, Lenzing continues its efforts by investing more than EUR 100 million in sustainable production technology by 2022.

Partnering with US brands

Sustainability is an important element of Lenzing’s brand promise. The current Tencel Earth Month Campaign From Trees, For Trees is a brand collaboration supporting the replanting of trees in the California forests recently devastated by last year’s wildfires.

From 1-30 April, Tencel brand invited the public to get involved in helping them donate trees by liking and sharing Earth Month related posts on their branded Instagram channel, as well as their retail partner’s Instagram channels.

www.lenzing.com