lululemon athletica and 7mesh Industries, an emerging brand in high performance cycling apparel, have announced a strategic partnership to co-create advanced technical apparel.

“We’re always open to unlock opportunities to fuel our innovation pipeline,” said lululemon CEO Laurent Potdevin. “In bringing together 7mesh’s extensive technical apparel expertise and performance-focused mindset with the capabilities of our industry disrupting R&D Whitespace team, we perfectly blend fashion and function to co-create transformational products for our guests.”

Building on the success of its pioneering engineered sensation, Whitespace R&D is an investment priority and catalyst for innovation through its creation of new fabrics and construction technologies, product testing and future concept development, the company explains. “We’re excited to partner with industry leaders like 7mesh, building deep technical capabilities that will enable us to scale the cadence of innovation we deliver to market,” added COO Stuart Haselden.

Close partnership

“Working in close partnership with lululemon’s Whitespace team is an incredible opportunity for us. We’re excited to push the state of the art together in co-creating the most advanced technical performance apparel available,” commented 7mesh CEO Tyler Jordan.

Located in Squamish, British Columbia, 7mesh is in close proximity to lululemon’s Vancouver headquarters. Alongside the strategic partnership, lululemon has made a minority investment in 7mesh, which was advised by Tim Dahms, Managing Director at Financo.

lululemon athletica is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and more. Working with technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback.

www.lululemon.com