HeiQ and The Lycra Company are introducing Lycra freshFX with HeiQ technology to the Chinese market.

Garments made with the technology will offer consumers the Lycra fibre benefits of lasting comfort, fit and shape, combined with HeiQ’s freshness and hygiene textile technologies.

The HeiQ finishes are applied directly to stretch fabrics made with Lycra spandex and can be customised to exact consumer needs with antiviral, antimicrobial, or anti-odor technology options.

Fabrics featuring this technology are tested to ensure they meet the relevant national Guobiao (GB) standards for China and once certified, gare eligible for identification at retail via physical or virtual hangtags.

“This is the first product resulting from a collaboration announced in July,” said Steve Stewart, chief brand and innovation officer at The Lycra Company. “The goal of the partnership is to combine our strengths to bring more market-relevant textile technologies to consumers more quickly.”

“It has been exciting to team up with The Lycra Company to bring our combined technologies to the China market first,” said Carlo Centonze, co-founder and CEO of HeiQ Group. “The new generation of Chinese consumers are much more tech-savvy and looking for more comfort and functionality in their everyday clothes. Lycra freshFX brand with HeiQ technology will deliver the functional benefits consumers desire today throughout a wide range of garment categories.”

Both HeiQ and The Lycra Company will be exhibiting at the upcoming Intertextile Shanghai from October 9-11.

www.heiq.com

www.thelycracompany.com