Lenzing is launching an E-branding certification and licensing service for its Veocel brand, in a move to elevate supply chain transparency for nonwoven fibres.

It will provide the brand’s expanding network of partners with a platform designed to increase the value of products by showcasing the use of sustainable, high-quality and ethically sourced materials.

Designed from the ground up to make the certification process simple, the service allows producers, retailers and brand owners from hygiene, beauty and home care products, to certify their use of Veocel branded fiberes and develop co-branding campaigns that improve the value of their products.

First launched in 2018 for the textile industry, the Lenzing E-branding service unifies registration, application and approval in a state-of-the-art online system designed to eliminate the use of paper and reduce response times, with the aim of enhancing efficiency by digitizing workflow.

The system’s early success and positive feedback made the expansion to the Veocel brand a natural next step.

As a digital hub for Veocel brand partners, the platform includes features to apply for new licenses, monitor application status, and manage existing licenses. Simultaneously, the platform will act as a support portal, showcasing the latest branding guidelines and support for Veocel brand certified products.

“We are excited to expand our industry-leading E-branding service to Veocel customers and partners,” said Jürgen Eizinger, vice president of global nonwovens business at Lenzing. “It showcases our commitment to sustainability for nonwoven applications, accelerates the digitalisation of the industry and sets new standards for driving greater transparency.

“The Veocel brand is rapidly becoming an industry-leading credential for hygiene and personal care brands and end-users who are serious about increasing their environmental responsibility. We have observed an overwhelmingly positive shift in consumer preferences as they seek greater sustainability from the nonwoven brands they trust.”

www.lenzing.com