Lycra FitSense is a patent-pending bra cup that reduces or eliminates the need for bra foam. It can be used in intimate apparel such as traditional wired, non-wired or unlined bras as well as in activewear and swimwear.

The water-based, solvent-free dispersion is comprised of the same molecule as Lycra fibre and is screen-printed directly onto the bra fabric, increasing the power of the fabric in precise areas. The power increase in the bra cup effectively reduces nipple protrusion while providing symmetrical support, shaping and lift for the bustline, reducing or eliminating the need for sewn-in panels or insertable pads.

Zones of support can be applied to the bottom and sides of the bra cup for shaping, as well as the wing for maximum comfort and smoothing. It can also be applied between fabric layers in the bra cup to mask nipple protrusion while retaining the original fabric aesthetics.

“With Lycra FitSense technology, the print does the work of the pad and enables brands to build a better bra for all sizes, styles and silhouettes,” said Melissa Stewart, director of R&D materials innovations for Lycra Company. “With this new innovation, women have more choices in bras that provide functionality, style and comfort.”

Bras can often be rigid, bulky, and hot, with multiple components and structures creating an uncomfortable, restrictive wearing experience. The new development can be used to design functional bras that are lighter, thinner and more breathable, without sacrificing modesty, all-day comfort, durability, support or shaping. And unlike polyurethane foam – which discolours and can move around or even get lost in the wash – Lycra FitSense is built into the garment and is highly durable to machine washing and regular wear. Further, in swimwear applications, the technology provides chlorine resistance and fast drying benefits versus foams and dual fabric layers.

Intimate apparel makers can create intentional design aesthetics by incorporating delicate patterns and artistic details that align with their brand identities.

“Designs and colours can be easily customised to deliver on-trend fashion cues that satisfy all tastes,” said Stewart.

www.thelycracompany.com