One of the most successful cyclists in history, Sir Bradley Wiggins, Tour de France champion and Olympic legend, has joined forces with the premium British cycling brand Le Col to launch his own cycling kit collection Le Col by Wiggins.

Le Col, the creation of his former teammate and Team GB rider Yanto Barker, is the British brand of technical performance cycling apparel. “With its DNA in the pro peloton, its products have been bringing performance kit to consumers with a quality often reserved solely for professionals,” the company says.

Inspired by cycling’s history, and trade teams from throughout the 60s, 70s, 80s and 90s, Le Col by Wiggins is for cyclists who recognise quality and performance and want to combine that with a classic vintage aesthetic.

Wiggins has worked closely with Yanto and the Le Col team to bring his style to the design of his new range. Yanto and Sir Bradley go back 20 years, to when they lived, trained and raced together as juniors in Team GB. This level of knowledge, trust and respect has helped in the development of the new range, according to Sir Bradley Wiggins.

“I wanted to create a range of cycling kit that captured my cycling world, so I partnered with Le Col, who make the best technical kit on the market and then added my personal style. Everything that I’ve experienced, achieved, and loved as a kid, as a junior racing in London, as a spectator watching my heroes, everything I’ve made in the Le Col by Wiggins collection goes back to a point in my history,” he said.

Yanto Barker, the founder of Le Col, added: “When I started Le Col in 2011 I would often speak to Brad in the peloton about performance, style and design, so in a sense, he was involved in Le Col from the very start. Even at that stage, Brad was interested in designing his own range but obviously had other priorities. I’m delighted that he’s now joined us to create Le Col by Wiggins, where we’ve combined our shared relentless focus on performance and detail, allied to Bradley’s unique style and iconic status as Britain’s greatest ever cyclist, to make the most technical and stylish cycling product on the market.”

The Le Col by Wiggins Collection is spread across three ranges; The Hors Categorie, Pro and Sport ranges. Each represents a different focus, specification and price point.

www.lecol.cc