TrusTrace, a Stockholm, Sweden-based platform for supply chain transparency and product traceability within the fashion and retail industries, is launching The Traceability Playbook in collaboration with Fashion Revolution and Fashion for Good.

The comprehensive, open-source guide offers an in-depth analysis of evolving market dynamics and incoming legislation moving traceability from a ‘nice-to-have’ to a ‘must-have’, and includes practical advice on how to leverage it.

“A company’s greenline is becoming every bit as important as its bottom line,” said Shameek Ghosh co-founder and CEO of TrusTrace. “However, with this evolution comes the need for knowledge – on how to most effectively manage this sustainable transformation – which is why we’ve teamed up with Fashion Revolution and Fashion for Good to develop this guide. Together with some of the most knowledgeable, best-informed minds in the industry we’ve created a resource that will significantly support transformation.”

The start of 2022 has seen TrusTrace experience a 350% YoY increase in brand requests for guidance and support, inspiring the platform to join forces with advocacy organisation Fashion Revolution and the global innovation platform Fashion for Good.

Ultimately, the guide aims to support brands in understanding the business case for traceability whilst offering a step-by-step roadmap to achieve it.             

Available to download from the TrusTrace website, the guide covers key topics such as the business case for traceability and transparency, the need for standardisation and decentralisation of data and the key traceability trends driving the market. The guide also includes a ‘material school’ chapter, offering guidance on the impact of different materials.

www.trustrace.com