Specialist in supply chain traceability TrusTrace has announced a partnership with New Look, a leading fashion retailer in the UK and Republic of Ireland.

TrusTrace is helping the company gain greater visibility across its supply chain and assist in identifying responsible sourcing and business continuity risks.

New Look recently submitted new science based targets including a near-term aim of reducing carbon emissions by 46% by 2031 and a long-term target to become net zero by 2040. At its recent supplier conference in London, its suppliers were encouraged to calculate their own carbon emissions as part of the decarbonisation initiative.

“New Look is the first major UK retailer to join forces with TrusTrace, marking a major milestone for us,”  said TrusTrace CEO and co-founder Shameek Ghosh. “We make data collection from Tier 1 through to Tier 4 suppliers possible, enabling New Look to access granular, validated product data to support its sustainability goals. Through its open architecture, our platform will integrate with the retailer and manufacturer and supplier systems, as well as other third-parties, such as certification agencies and lifecycle datasets.”

“We’re thrilled to partner with TrusTrace to gain deeper visibility through to our Tier 4 suppliers, helping us to further mitigate any risks,” added Sue Fairley, head of sustainability at New Look. 

www.trustrace.com