“Following intensive effort on our part, we have developed excellent bed linens for the hotel trade. Now business travellers or wellness guests can also experience Tencel bed linens,” commented Susanne Jary, Home & Interior Director at Lenzing.

“It was no easy task to get Tencel fit for industrial laundries. After years of cooperation with partners in industry, technical recommendations have been developed for cleaning hotel bed linens in industrial laundries.”

International partners

“The properties of the Tencel fibre, such as high dry and wet strengths, make it possible to use the fibre in industrial laundries. As a result of the softness and high moisture absorption, it is possible to process the Tencel bed linens faster and save more CO2 than bed linens of other materials,” explained Textilpflege Leitgeb, a rental service provider from Austria.

The German rental service provider Dibella is known for the responsible way the company handles hotel textiles and constantly searches for new eco-compatible materials. “With the Tencel fibre we have found a material that has a lower eco footprint and a high textile resistance, which is again extremely important for the hotel industry,” said Dibella. “After three years of development work, we have found the right fibre blend that meets our demands and the demands of our customers.” The first bed linen suitable for leasing is made of 60% Tencel and 40% cotton.

The American manufacturer Valley Forge Fabric works with internationally renowned hotel chains and specialises in Tencel in the segment of furniture fabrics and bed linens. “We are convinced that we have changed the way that our customers see textiles in the hotel sector. Ecological compatibility and health aspects now have an influence on their purchase decisions. For us it is important to tell this unique Tencel fibre story,” the company explains.

The Austrian company HEFEL Textil is a pioneer in the field of production of Tencel bed linens. It started to use the Tencel fibre in its bed linens as early as 1998. “Many of our customers are exclusive hotels thus it was natural to use Tencel in the hotel sector as well. The bed linens are characterised by the unique combination of skin-friendly and easy-care properties,” the company reports.

Future in the hotel industry

Lenzing is continuing to expand applications for Tencel fibres in the hotel business. “First and foremost, it is a stable business and in which we can reach end consumers directly in partnership with the hotels,” explained Jary.

“Guests can experience Tencel directly at hotels and can then acquire the feel-good fibre for their use at home. The possibilities in this sector are interesting both for the hotel business as well as for final consumer marketing.”

www.lenzing-fibers.com