UK-based Nonwovenn is targeting substantial revenue growth in the oral pouch delivery market which is estimated to now be worth $5.5 billion globally, with an annual growth rate of 30%.

The company’s PouchTech division has already seen its market share in this sector grow substantially and is looking to further expand its reach over the next three years.

Nonwovenn has recently completed an extensive £13 million business transformation programme which has included significant self-funded investments in manufacturing, plant and equipment to enable the servicing of growing order volumes, along with an end-to-end operational efficiency programme and R&D enhancement.

Five years ago, the company made a strategic decision to refocus its supply of fabrics for tobacco-related products, focusing on modern oral nicotine pouches supporting smoking cessation and pouches used in the delivery of other stimulants such as caffeine, as well as agents like CBD and nutritional supplements.

“This transformative focus on modern oral pouch technology reflects our commitment to sustainability, harm reduction and meeting the evolving needs of adult consumers,” said Adrian Bisson, head of PouchTech. “By focusing on rapid flavour release, oral comfort and the highest standards of quality assurance, Nonwovenn is ensuring our products meet the highest standards and deliver superior customer experiences.”

“To ensure our products are safe and of high quality, the materials are independently certified for food contact approval through a world-renowned testing institution. We actually set the standard for modern oral pouches, with many product manufacturers now insisting pouch fabric suppliers meet that same standard and certification.”

“We are working towards positioning ourselves as the market leader in this rapidly growing sector,” added Nonwovenn chairman David Lamb. “We are not just advancing modern oral alternatives but building a pathway to a broader range of products that help reflect our commitment to sustainability, health and harm reduction.”

www.nonwovenn.com