Incorporating social packaging and humorous (sometimes hilarious - see video below), niche-driven branding, Dude Wipes from Dude Products has been named the recipient of the prestigious 2013 Visionary Award, presented at the VISION 2013 Consumer Products Conference in Orlando, Florida. The Visionary Award is given to the most innovative new consumer product that utilizes nonwoven fabrics in its final form.

Dude Wipes was selected over four other finalists by the attendees at the 12th annual VISION Conference, which was held from January 28-31, 2013 at the Rosen Centre Hotel in Orlando.

This is the kind of novel branding Dude Wipes uses on its website . . .

Celebrating its 12th consecutive year as the most important conference bringing together the worlds of consumer products and nonwovens, the VISION Consumer Products Conference, organized by INDA, Association of the Nonwoven Fabrics Industry, attracted over 325 attendees from around the world. Through presentations and workshops by industry experts, the event once again focused attention on the growing role of nonwovens in consumer products.

The five finalists made presentations during VISION 2013 and conference attendees voted for the recipient of the 2013 Visionary Award.

Check out this video from the Dude Wipes website . . .

"Chief Executive Dude Mr Rile Assaulted after Winning Visionary Award" . . .

Dude Wipes utilizes its novel packaging and humorous branding in its goal to change male hygiene routines and behaviour. The product is wallet-sized, flushable and biodegradable and contains vitamin E and aloe.

“Dude Wipes is a superb example of innovating through clever positioning, packaging and marketing to meet the needs of a specific target market,” says Dave Rousse, President of INDA. “There were five outstanding products representing many aspects of consumer products and they were all winners by being selected as finalists in the 2013 competition.”

The other four 2013 Visionary Award finalists were:

• DiversiTech Merv 8+ and Merv 9+, DiversiTech Corporation. A pleated filter that has a full frame but takes up half a much storage space as a conventional cardboard filter because it is nestable when stacked.
• Poise® Panty Fresheners, Kimberly-Clark. These feminine fresheners are equipped with a clean and fresh scent that lasts up to four hours.
• Winged Fiber™ Facial Mask, Allasso Industries. Cosmetic facial mask made using a nylon Winged Fiber™ spunbond is loaded with essential moisturizing and rejuvenating oils and creams.
• VitaFlex Soft-Stretch Hood™, VitaFlex LLC. Utilizes a latex-free elastic nonwoven fabric to provide greener and less expensive primary head protection.

www.inda.org