INDA, the Association of the Nonwoven Fabrics Industry, wrapped up its ninth annual World of Wipes International Conference that took place from 16-19 June, with the presentation of the World of Wipes Innovation Award to The Clorox Company and record conference attendance. 

This year’s event was held at the InterContinental Buckhead Atlanta Hotel and drew over 500 people to Atlanta to discuss their business in wipes and attend the valuable presentations, surpassing all prior WOW conferences. 

Successful edition

The successful WOW 2015 explored topics, issues, trends, forecasts, regulations, and advances affecting the global nonwoven wipes market with a focus on flushability, specialty materials for industrial wipes, fragrances, and wet wipe preservatives.

“We are delighted with this year’s record attendance demonstrating the vibrancy and strength of this important nonwovens segment,” said Dave Rousse, INDA President.

“Both industry veterans and newcomers to WOW 2015 benefitted from the many networking opportunities, educational presentations, and panel discussions on the very latest topics affecting the industry. Attendees took away in-depth knowledge on the drivers impacting wipes now and into the future to take their wipes businesses to new heights.”

Speaker highlights

WOW conference speaker highlights included a presentation on game-changing consumer trends and forecasts by Carman Allison, Vice President of Consumer Insights, Nielsen Canada; and a panel of experts discussing the latest in flushable wipes and legislation, moderated by Jan O'Regan, Director of Strategic Initiatives at Cotton Incorporated.

Participants connected face-to-face with hundreds of wipes professionals during receptions, table top displays, networking breaks, and Dining with Thought Leaders. Preceding the conference, INDA’s WIPES Academy, a comprehensive wipes training for the entire wipes supply chain, was presented by Rob Johnson, PE, Principal, Smith, Johnson & Associates.

World of Wipes Innovation Award

INDA also recognised the winner of the World of Wipes Innovation Award – The Clorox Company for its Clorox ScrubSingles Kitchen pads, selected by conference attendees in voting, following presentations by each of the finalists. Other finalists were Brawny Industrial FLAX Cloths from Georgia-Pacific and DuraDry by Polymer Group.

The winning ScrubSingles Kitchen pad is a hybrid wipe and sponge loaded with Clorox cleaner. The ScrubSingles formulation and nonwoven has been optimized for generating foam, allowing users to clean while minimizing fear of damaging surfaces.

www.inda.org