Johannesburg, South Africa-based apparel decorator Vic Bay Apparel has installed two Kornit Storm HD6 systems to meet an increased demand for small orders and high-colour graphic designs, resulting from a dramatic growth in its e-commerce operation.

Vic Bay Apparel has been a manufacturer, supplier and wholesaler of basic t-shirts and golf shirts for 25 years, supplying blank apparel to decorators and resellers of promotional clothing. It predominantly services resellers in the tourism, workwear, printing, embroidery and advertising markets.

When Covid-19 disrupted the market suddenly, Vic Bay Apparel saw its strong web-based operation weathering the storm more effectively than others and responded by launching a new site dedicated to B2B order management, offering enterprise customers simple, versatile dropship services.

“We are now one of the first truly online print-on-demand drop-shippers servicing the print and embroidery community here in South Africa,” said Mike Shiller, managing director at Vic Bay Apparel. “The Kornit Storm HD6 offers our clients photo-realistic print on cotton garments and it’s a true testament to Kornit’s capabilities that some of the largest and most diverse producers worldwide have turned to it for their online businesses.”

“In any corner of the globe, Kornit’s clean, efficient, on-demand production capabilities empower businesses to answer unseen disruptions and new market challenges with very little effort,” added Kornit MD Chris Govier. “Fulfillers like Vic Bay Apparel can change their business model and create new profit streams on the fly, while supplying their customers with dependable quality and virtually unlimited graphic capabilities.”

www.kornit.com