Californian lifestyle brand O’Neill and denim manufacturer ISKO have announced the launch of their Denim Boardshort product for Spring/Summer 18. Taking cues from 50s surfing and rebellious counter-culture, The Denim Boardshorts are part of O’Neill Hybrid range, a new swimwear concept bridging the gap between land and sea.

The Denim Boardshorts are available in two colour ways, medium used black and medium used blue, as of this week. Made with fast-drying, lightweight, 4-way stretch and patented ISKO Blue Skin denim fabric, the Denim Boardshorts are said to deliver unrestricted mobility and maintain their shape no matter how hard they have been ridden.

Featuring side, back pockets and iconic contrasting yellow stitching, the design has a relaxed silhouette and lace-up waistband. The shorts’ denim is also 50% lighter than traditional jeans fabric and is water repellent thanks to the O’Neill Hyperdry treatment. The treated fabric remains soft and breathable both in and out of the water, with a durability that can withstand surf after surf, according to the manufacturer.

“Where ever you see people, you see denim. People are addicted to denim. Why not make a denim boardshort that you can wear in and out of the water,” commented Jan Lindeboom, Category Manager, Surf & Snow Performance.

O’Neill has been producing functional and innovative board riding products since its launch back in 1952. Like O’Neill, ISKO is a leader in innovation and committed to creating products that are both environmentally more sound and sustainable. ISKO has been manufacturing quality denim fabrics since 1904 and from its 300,000 m2 plant and 1,500 automated looms weave up to 250 million metres of fabric a year since 1989, creating a portfolio of more than 25,000 products.

“We are constantly pushing the boundaries of what denim means to people. The Denim Boardshort is another great example of this exploratory spirit at ISKO,” said Fabio Di Liberto, ISKO Brand Director. “Together, O’Neill and ISKO have given watermen the option of taking street style to the beach and wearing it in the ocean.”

www.oneill.com