Techtextil North America has announced that Jeremy Litchfield, founder of performance apparel brand Atayne, will deliver the 2011 Keynote Address. Litchfield was chosen in an effort to highlight the high performance apparel and sporting industries as well as sustainability issues, which in Techtextil speak translates to the Clothtech, Oekotech and Sporttech application areas.

The address will be geared as a motivational talk on the subject of innovative ideas that may change the basic structure of the textile industry as we know it today. The goal is to initiate introspective thought processes towards what those involved in any aspect of the textile industry - from supplier to end user - can do to make their products and companies more environmentally friendly.

Litchfield launched Atayne in May 2007 to inspire positive environmental and social change through the power of active lifestyles. Atayne leverages groundbreaking technologies and uses ‘trash’ (e.g. plastic bottles, coconut shells, crab shells, old garments) to design high performance outdoor and athletic apparel.

Prior to starting Atayne, Litchfield’s professional experience centred on brand strategy, consumer insights, and growing brands through non-traditional channels. He served as the Director of Brand Strategy and Consumer Insights at RedPeg Marketing and Operations Manager at Pierce Promotions. His brand experience cuts across a variety of categories and includes large and small brands such as Gillette Venus, Dove, Pepperidge Farm, Diet Pepsi, Drambuie, Zyrtec, and The I Do Foundation.

The keynote address will take place Tuesday, 15 March from 8:30 a.m. to 9:15 a.m. as the kickoff to the 2011 Techtextil North America event. The keynote address is open and free to all participating 2011 attendees and exhibitors.

The eighth edition of Techtextil North America, will be held March 15 – 17, 2011 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

www.techtextilNA.com