Jowat Corporation, the subsidiary in the USA, has now established four mainstays for its export business in regions of strategic importance since they are located in the expanding South American markets. In Mexico and Brazil, subsidiaries had already been founded in 2000 and 2003.

“We are stringently pursuing our strategy to address the whole American market beyond Canada and the USA via our US-American affiliation. With its currently four South American subsidiaries, Jowat Corporation now has high sales potential in very promising regions with attractive growth markets,” said Klaus Kullmann, Member on the Board of Directors of Jowat AG with responsibilities for Marketing and Sales.

Increased demand

Jowat Corporation is headquartered in High Point, NC, and is the production site for all of the Americas. Within the Jowat Group, it is already the largest producer of hot melt adhesives among all the Jowat production sites, and this is substantially due to the export business to South America.

Marco Kubitza, Managing Director for the Jowat subsidiaries in Columbia and Chile, commented: “In South America, we are seeing prospering economies with growth rates above international averages, and in consequence an increased demand for innovative industrial adhesives.”

“We have the capacities, the right products, and can supply these markets via our US-American affiliation from its location in North Carolina, without any complicated logistics. The local political and commercial environments in Columbia and Chile are solid and facilitate cooperation.”

Comprehensive range

In both countries, the company’s main market segment priorities are the wood and furniture, as well as the paper and packaging industries.

The hot melt adhesives from Jowat product portfolio, which include Jowatherm, Jowat-Toptherm, and Jowatherm-Reaktant, form the basis for the comprehensive adhesive range, which Jowat Corporation can supply to the South American market.

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