Soorty has launched a new denim collection for the US market based on based on Isko Future Face technology – a patented woven fabric that looks like a knit.

The fabric combines a soft, silky finish with comfort, enhanced shape retention and a flattering drape, while maintaining all the properties of true denim.

Isko Future Face by Soorty is washed using the most responsible laundry techniques that avoid the use of chemicals while reducing the water, energy and resources.

The collaboration between the two companies combines Isko’s expertise in creating best-in-class, patented technologies with Soorty’s extensive vertical production network.

“We have always aimed at pioneering new models and innovations for the industry,” said Marco Lucietti, Isko Director of Strategic Projects. “We are proud to initiate this kind of new collaboration with Soorty.”

“Isko Future Face by Soorty is a truly game changing offer that can be used to create an endless array of products, all of which are in high demand”, added Asad Soorty, Director of Soorty Enterprises. “in both the pandemic and post-pandemic world. We’re hugely excited by the possibilities this opens up for the market.”

www.iskodenim.com

www.soorty.com