PrimaLoft, a leader in providing comfort solutions with high-performance insulations, fabrics and yarns, has announced the addition of a new member to the Asia-Pacific team. Clark Jin (Jin Lukai) took over the new role of Sales & Marketing Manager for the APAC region this week.

Clark Jin has over 18 years’ experience in managing sales, marketing and merchandising in functional textiles and ingredient branding with companies like Kufner Textile, W.L.Gore, Itochu Corp. and Smart Garment.

His experience covers outdoor performance apparel, as well as fashion in various functions throughout the Asian region. He developed his intercultural management skills in global companies with leadership roles for several Asian countries. He will work out of his office in Beijing, China, and will report to Jochen Lagemann, Managing Director Europe & Asia.

“Clark has the experience, strategic acumen, network and reputation in our industries, as well as the intercultural and interpersonal skills to successfully lead our regional sales teams and develop growth strategies for a broader positioning of our brand in this important region,” said Jochen Lagemann, Managing Director Europe & Asia of PrimaLoft. “We are pleased to have his talent within our organisation and look forward to his leadership in his new role.”

PrimaLoft, a materials science company based in Latham, NY, with offices in Germany and China, is a leader in research and innovative development of comfort solutions with high performance insulations and fabrics.

The PrimaLoft brand delivers feel-good products that are used in the outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft insulation was originally developed for the US army as a water-resistant, synthetic alternative to down. The company is active in sustainable textiles production through partnerships with the bluesign system, the International Oeko-Tex Association and the Sustainable Apparel Coalition’s Higg Index.

www.primaloft.com