Armalith, the fabric combining aerospace-grade UHMWPE (ultra high molecular weight polyethylene) fibres with cotton to create a denim fabric with unrivalled strength while preserving its comfort and aesthetics, can now be fully traced and autheticated via blockchain passports.

In partnership with Trust-Place and Avery Dennison, each Armalith product is now being equipped with a digital passport guaranteeing fabric authenticity, product performance and production information, which is accessible via a simple QR Code.

“These digital labels provide unprecedented transparency,” says Pierre-Henry Servajean, founder of Armalith. “They guarantee the authenticity of Armalith products, display the performance levels of each reference, such as, for example, resistance to a 90 kilometre per hour drop, and offer consumers a secure and enriched experience.”

“Digital passports go far beyond authentication, enabling brands to collect unprecedented data on post-purchase usage, strengthening customer relationships and paving the way for personalised services and experiences,” adds Gaelle Delore, CEO of Trust-Place.

Avery Dennison supplied the serialised QR codes embedded in the garments via advanced electronic jacquard weaving technology.

“Our collaboration with Armalith and Trust-Place aims to provide brands and consumers with traceability solutions that build trust and combat counterfeiting,” says Alain Sévaux, Director of RFID Business Development at Avery Dennison.

Patented Armalith fabric offers extreme resistance to abrasion and tearing, comparable to leather. Today, it is available in a range of technical weaves that exceed expectations in terms of lightness, breathability, flexibility and comfort.

It was originally developed for the biking market, before expanding into the outdoor and workwear sectors.

www.armalith.com