Heimtextil presents the future of sleep
Fibres/Yarns/Fabrics
Putting an end to interrupted sleep
Standard Fiber and 37.5® Technology strengthen partnership through extended product collaboration striving to sleep problems.
14th September 2022
Innovation in Textiles
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Burlingame, CA, USA
To ensure consumers get a full night of deep, restful sleep and wake up refreshed, Standard Fiber, one of the world’s largest suppliers to the home textile market and manufacturer of basic bedding products, has expanded its collaboration with 37.5® Technology, a global leader in sustainable thermoregulation material science, to offer a broader scope of bedding products made with the innovative temperature regulating technology.
Bedding made with 37.5® Technology helps keep you warm when you’re cold and cool you down when you’re hot - continually adjusting to maintain a climate of personal comfort throughout the night. By using the thermoregulating properties of volcanic minerals, which are permanently embedded into fabric and fill, sleep products made with 37.5® Technology actively reduce humidity next to the body in order to maximize the natural cooling process of sweat evaporation. Removing moisture vapour from the skin before it turns into liquid sweat is the key to maintaining an ideal sleep climate.
“Standard Fiber has enjoyed a long-standing and successful relationship with 37.5® Technology who share our on-going commitment to providing the best sleep experience to consumers,” said Chad Altbaier, Standard Fiber CCO. “We are thrilled that their team is as eager as we are to partner on an expanded offering of new 37.5® Technology sleep products that are presently in the works”
Standard Fiber will introduce its expanded line-up of utility bedding and mattress fabrics and covers for optimizing sleep with 37.5® Technology for global distribution in early 2023. According to Altbaier, pillows, mattress pads, comforters, and mattress fabrics and covers with 37.5® Technology will be produced at both its North American and offshore factories.
“We are delighted to be expanding our partnership with Standard Fiber who has an industry reputation for excellence in the home textile, mattress, and hospitality industries,” said Serine Steinnes, Executive Vice President of Global Home Division for 37.5® Technology. “We are confident about the results that this collaboration will bring in terms of new innovation for bedding and mattress covers in today’s market.”
Consumers concerned about the environment will be happy to know that Standard Fiber sleep products made with 37.5® Technology offer sustainable benefits throughout the product lifecycle. They reduce drying time and energy usage in the laundering process compared to other bedding. 37.5® Technology is naturally derived along with being certified skin-friendly and hypo-allergenic.
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