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Industry Talk

Record year for Rossignol

Global investment package of €50 million will assist ambitious growth plans.

28th April 2023

Innovation in Textiles
 |  St-Jean-De-Moirans, France

Clothing/​Footwear

After a strong rebound in its 2021-2022 financial year when it achieved €313 million in revenue, the Rossignol Group has recorded very strong growth for the year to March 31st 2023, with sales up 28% to €401 million.

Founded 116 years ago in the French Alps and headquartered in St-Jean-De-Moirans, Rossignol plans to soon generate close to 30% of its business through its clothing and footwear offerings, by continuing to develop products for year-round, multi-sport activities. The group is also aiming for the circular production of one-third of its ski ranges by 2028.

The strong market recovery observed during the winter of 2021-2022 continued in the 2022–2023 season, the company reports,  despite sometimes variable snow conditions throughout different periods and geographic areas. Rossignol took full advantage of the high traffic in ski resorts and the increasing appeal of the mountains and the group is growing strongly across all markets – + 36% in France, +39% in Europe, +16 % in North America and +10% in Asia.

To further increase growth, Rossignol has announced a global investment package of €50 million to 2026, including €27 million of industrial investments, €15 million of which is linked to its Respect environmental progress programme

The group will reinforce its French industrial roots by investing in the Sallanches site in Haute-Savoie, with the aim of making this plant the world’s leading factory for eco-designed and recyclable skis and a centre of expertise for repair and second life.

It is also investing in its own poplar plantation in Spain which will directly supply two ski factories, in Artés, Spain, and Sallanches, France, with the ultimate goal of covering 50% of its annual requirement for wood. This operation is part of a 15-year cycle to plant a forest of more than 50,000 trees on a currently treeless site, and to capture a total of 14,000 tons of CO2.

A collaboration with Fairly Made is also underway to improve the traceability of the group’s textile products and to better understand their footprint. Rossignol’s Spring-Summer 2023 collection will feature a QR Code on labels that consumers can scan to find detailed and transparent information.

www.grouperossignol.com

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