Lands’ End, the classic American lifestyle brand, has collaborated with Recover, headquartered in Madrid, Spain, to launch a low-impact denim collection incorporating a percentage of recycled fibre.

The two companies have partnered to develop sustainable denim pieces in timeless styles for both men and women which contain 20% of Recover’s recycled cotton fibre produced from textile waste scraps.

Using Recover’s high-quality recycled cotton fibre reduces the environmental impact of the garment compared to apparel made with 100% virgin fibre and the collaboration shows how textile waste can be integrated back into the system to create a more sustainable production model.

“We’re delighted to collaborate with an iconic American brand such as Lands’ End to accelerate the adoption of sustainable initiatives all over the world and bring low-impact fashion closer to the consumer,” said Recover’s senior vice president of marketing Boris Mercier.

As a fourth-generation, family-owned company, and backed by recent investment from Story3 Capital and Goldman Sachs, Recover is working to scale its proprietary technology to make a lasting positive impact on the environment and partner with brands/retailers and other change-makers to meet the industry’s sustainability targets.

www.recoverfiber.com