HUB 1922 is a new project that, combining German engineering and Italian style, is designed to provide solutions at the crossroad of fashion and utilitarian functionality. The project introduces elements of unorthodox diversity and fosters collaborative environments that can be truly disruptive, the company explains.

New project

The word HUB is evocative of the main part of something where there is most activity, whereas the number, 1922, is the year of foundation of the Rudolf Group. Ultimately, HUB 1922 wants to be the unmatched one-stop shopping for fashion and function, innovation and creativity in garment processing, a hub that enables continuous, synergetic, and powerful collaboration with brands and retailers to deliver disruptive innovations in the global markets.

It introduces functional chemistry in a universe that is almost entirely driven by aesthetics and the extension to other materials and product categories (such as outdoor apparel and performance wear), of knowledge and techniques developed for denim over the past 50 years. “Aware of its status of rookie and yet very determined, the project HUB 1922 begins exploring through concepts and values rooted in deep scientific knowledge, true responsibility, technical innovation and fresh creativity,” the company explains.

At Kingpins Amsterdam, HUB 1922 will present three concepts rooted in Rudolf’s chemistry:

• Odyssey: a voyage through textures and innovation, softness, comfort and signature hand feels.
• Shelter: performance inspired by natural models for urban protection and for much reduced domestic washing.
• Memoflex: a modern-day innovation preventing denim from sagging and bagging.

Making a mark

“Every generation has their time to make a mark on the world. Considering the environmental emergencies in garment production and the lack of real innovation on the retail shelves, for the current generation of companies active in garment finishing that time is now,” commented Alberto de Conti, Head of Rudolf Fashion Division.

“Rudolf Group acknowledges therefore that there is an additional opportunity to responsibly further redefine the future and turns its sizeable R&D power towards refining their approach to what is fashion quintessential staple: garment and denim finishing. Through a renewed, highly responsible involvement in garment finishing and with the introduction of HUB 1922, the Rudolf Group wants to send out a message of true optimism. It is about showing the entire industry that there is a blank canvas ahead and tangible difference can be made.”

www.rudolf-group.com