Textile-to-textile recycling innovator Circ is launching Fiber Club in partnership with Fashion for Good and Canopy.

The collaborative initiative will enable brands to validate and adopt recycled materials through a structured process spanning sampling, pilot collections and crucial long-term offtake commitments.

The inaugural fibre is Circ’s staple lyocell, with plans to incorporate more Circ materials in the future.

Often, piloting a new fibre into existing supply chains requires certain minimum volumes and investment and it can be costly and complex. Fiber Club aims to overcome these challenges by providing brands with a platform to engage in testing and adoption simultaneously, streamlining the suppliers engaged and reducing minimum order quantities by combining brand volumes – all resulting in reduced costs.

The initiative aims to advance Next Gen material adoption by simplifying supply chain integration and establishing bulk pricing frameworks to make large-scale adoption more accessible and affordable for the brands.

Initial supply chain partners are Arvind, Birla Cellulose and Foshan Chicley, and brand partners are Bestseller, Eileen Fisher, Everlane and Zalando.

Of the three supply chain partners doing pilot development for these brands, Birla Cellulose will produce lyocell staple fibre from Circ’s pulp made from polycotton textile waste and Arvind and Foshan Chicley will produce fabrics. The brands will then nominate a garment manufacturer to take the fabric through to final products.

“Fiber Club represents the future of textile recycling and circularity,” says Circ CEO Peter Majeranowski. “By collaborating with brands and streamlining supply chain integration, we’re making it easier than ever to adopt recycled and Next Gen materials at scale—starting with our Circ Lyocell.”

www.circ.earth