Superdry to use new dyeing route
Smart Textiles
Superdry backs graphene for future fabrics
Brand believes Versarien’s technology will result in product lines with improved performance and extended lifespans.
16th November 2021
Innovation in Textiles
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Longhope, United KIngdom
Versarien, the advanced engineering materials group, is pleased to announce the public launch of the company’s commercial collaboration agreement with DKH Retail, the worldwide wholesale distribution subsidiary of Superdry.
Superdry has announced the partnership to pioneer the production of graphene-enhanced garments using Versarien’s Graphene-Wear technology, with a view to importing graphene’s thermal and moisture management properties into its garments.
Superdry stated that it believes using Versarien’s graphene technology will result in product lines with improved performance and extended lifespans, and with lower environmental impact in their creation, while also reducing the need to add any virgin material during recycling. It further believes that having access to Versarien’s scientists and laboratories in Manchester and Cambridge will accelerate the brand’s innovation platform, enabling the two companies to create garments unlike any others on the market.
The garments that are being developed will exploit the thermal regulatory properties of Versarien’s Graphene-Wear, creating a premium range of products adapted and designed to be highly technical and innovative. Control over thermal transmittance and regulation is intended to help the body manage its temperature, particularly in extreme climates and circumstances when the body is under stress. The strength of graphene will also improve the functionality of the garments, allowing for garments that will last longer with little fibre failure, increasing the number of wears and washes per garment and supporting Superdry’s commitment to sustainability.
“We are delighted that Superdry has publicly announced our collaboration. Since we started working with Superdry we have developed a number of sample garments and its decision to announce the collaboration and the future launch of the products we are developing together is, I believe, testament to the benefits they see in utilising Versarien’s graphene technology. We look forward to continuing to work with Superdry to bring these innovative garment ranges to the market as soon as possible.”
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