The newest Champion store is located on Newbury Street in Boston’s renowned eight-block stretch of shops, salons, boutiques and restaurants. “Building on the success of our 2018 store openings in major cities around the country including Los Angeles, New York and Chicago, we are excited to end the year on a high note and carry momentum into 2019 with our newest store opening in Boston,” said David Robertson, Director of Champion Brand Marketing.

“As the City of Champions, Boston’s standard of excellence in sports, academics and lifestyle culture inspires us as a brand and can be felt throughout the store. The city has long been a Northeastern stronghold for the Champion brand and we look forward to being a meaningful presence on Newbury Street for years to come as we integrate into the community with events, unique products and customisation. With this new store, we seek to deliver a truly immersive, sensory brand experience where customers walk away with more than just a quality Champion product.”

The 2,825 square-foot store is a hub of Champion activity, with interactive opportunities for customers to shop for and get to know the product and the brand. At the grand opening, the first 500 customers to shop the store received a limited-edition canvas tote bag with exclusive art designed by Artists For Humanity, a non-profit organisation employing and empowering young artists in the Boston area.

Furthering its ties to the local community, the store has a brick wall mural painted by Artists For Humanity and inspired by both the Boston community culture and Champion designs. Champion’s heritage will be on display with select archival items dating back through the brand’s nearly 100-year history and a custom trophy display.

Reverse Weave, the brand’s signature franchise, will be on display in a vast array of colourful sweatshirts, hoodies and joggers. Following a fresh reintroduction this fall, Champion’s footwear line will be available at the store as well, giving shoppers direct access to the new pieces.

The Boston store maintains the integrity of the historical space while infusing elements that bring the brand’s athletic DNA and 100-year heritage to life through a modern lifestyle lens. Design elements include items, such as reclaimed basketball gym wood fixtures, which take inspiration from Champion’s authentic presence on the courts, while historical wallpaper consists of a compilation of vintage ads, catalogues and other imagery.

www.champion.com