Helly Hansen and Isbjörn of Sweden will be the first brands to use the new PrimaLoft Ocean Bound insulation in their Autumn/Winter 2023 collections.

The high-performance insulation is made from 100% post-consumer recycled content with 60% of that coming from plastic bottles sourced within a 50km-radius of coastal areas.

The process is certified by OceanCycle, a social enterprise focused on preventing ocean plastic pollution and improving livelihoods in coastal communities through certification and direct social interventions. OceanCycle certification provides independent, third-party verification that ensures the material’s proximity to coastlines, ethical sourcing and end-to-end traceability – documented from collection through to manufacturing.

“The quality of plastic quickly degrades once it’s exposed to the elements in ocean water, making it unusable for most recycling efforts,” explains Primaloft’s senior vice president Tara Maurer-Mackay. “By capturing plastic waste before it can reach the ocean, we’re able to use the material to create products that offer our brand partners and consumers the best mix of performance and versatility with a reduced environmental impact.”

Ocean Bound insulation features all the performance benefits PrimaLoft is known for, including lightweight thermal performance in both dry and wet conditions, convenient packaging and long-lasting durability.

“As a long-standing partner of PrimaLoft, we are proud to align on its goal to create products with a reduced environmental impact,” said Øyvind Vedvik, Helly Hansen’s VP of ski, sailing and R&D. “We have already introduced Ocean Bound material in shell jackets and have been eager to incorporate the material into additional collections. We are thrilled to now introduce Ocean Bound to our ski category, allowing us to maintain our goal to provide professional grade gear.”

“As a bluesign system partner and a slow fashion circular company, we are committed to making our highly durable clothing range as sustainable as it can possibly be, without any compromise on the highest performance for kids and teens,” added Maria Frykman, CEO of Isbjörn. “Our ongoing partnership with PrimaLoft ensures we can meet our ambitious sustainability goals. Being one of the first to use Ocean Bound Plastic fits perfectly with our exclusive online collection this winter season.”

www.primaloft.com