Leading sportswear brand Puma is teaming up with Re&Up Recycling Technologies to extend the incorporation of cotton fibres and polyester chips recycled from textile waste.

Through its Puma Vision 2030 programme, Puma has already scaled up its Re:Fibre textile-to-textile recycling programne, producing millions of football jerseys made out of an increasing share of recycled textiles.

Re&Up has become a key Re:Fibre partner, supporting Puma in its bid to reduce reliance on polyester recycled from PET bottles, enhancing true circularity while minimising textile waste.  Puma will now introduce Re:Fibre to the Americas, leveraging Re&Up’s recycled raw materials within its local supply chain. Puma aims to use 30% fibre-to-fibre recycled polyester fabric in all its apparel products by 2030.

Re&Up’s recycling technology can process diverse textile feedstocks, including post-consumer and post-industrial waste, as well as complex blended textiles like polycotton and polyester-elastane materials which are traditionally difficult to recycle. Powered by 100% renewable energy and leveraging advanced technologies such as decolorisation processes, Re&Up is setting a new benchmark for sustainable, low-impact recycled textile fibres.

“Our collaboration with Re&Up opens exciting possibilities for integrating virgin-equivalent recycled materials into our products,” said Howard Williams, director of global innovation for apparel and accessories at Puma. “These materials offer the performance we need while helping us achieve our circularity goals.”

“We are proud to elevate our collaboration with Puma to the next level, building on our existing work through Puma’s RE:FIBRE program,” said “Puma,

As one of the most forward-thinking brands in the industry, Puma shares our vision for closing the recycled material gap,” added Özgür Atsan, chief commercial officer at Re&Up. “The proven quality of our products, our ability to process diverse textile compositions, our annual capacity of 80,000 tons and our commitment to renewable energy reinforces our mission to produce Next-Gen materials and establish circularity as the standard for the textile industry.”

www.reandup.com

www.puma.com