For the fourth year running, RCGD Global (formerly known as Red Carpet Green Dress) employed Lenzing’s Tencel fibres and Tencel Luxe filaments to spotlight eco-couture at the 95th Oscars, with rising talents Bailey Bass and Chloe East taking to the red carpet in bespoke sustainable occasion wear.

Bailey Bass, who starred as Tsireya in Avatar: The Way of Water made her Oscars debut wearing a custom couture cream halter gown made locally in New York by designer Zac Posen. Created using only four cuts of fabric made with 100% Tencel Luxe filament yarn supplied by Toyoshima from Japan, the ethereal piece has an open back with a bias cut and off the shoulder cuffed sleeves.

Chloe East, who starred in Steven Spielberg’s The Fablemans wore a custom Monique Lhuillier gown with a dramatic elongated velvet bodice that was reimagined and customised from Lhuillier’s Autumn 2019 Collection with an architectural A-line ball gown skirt, along with a black statement bow with sweeping ties made from Tencel Lyocell fibres.

Tencel and RCGD Global also joined forces with the Institute of Digital Fashion (IoDF) and CLO Virtual Fashion to create a bespoke digital version of Zac Posen’s custom couture gown for Bailey Bass, spotlighting the role of digital design technologies drawing attention to the shortcomings of physical fashion and event dressing.

“As one of the most-watched moments globally, red carpet fashion at the Oscars is often regarded as a benchmark that has the tendency to propel global fashion trends,” said Harold Weghorst, global vice president of marketing and branding at Lenzing AG. “We hope that by giving sustainable materials a greater representation at the Oscars, we can draw attention to the need to lower the environmental impact of the fashion industry. As the Tencel brand pursues its goal of achieving net-zero emissions by 2050, we will continue to collaborate with like-minded designers and brands, to encourage and inspire positive change in fashion. We hope that through our collective efforts, we can contribute to the establishment of a carbon neutral fashion industry in the coming decade,”

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