Modern Meadow’s Innovera biomaterial, formerly known as Bio-Vera, will be used in a range of new phone cases and accessories produced by Australian brand Bellroy.

Innovera is engineered with plant-based proteins, biopolymers and post-consumer waste to replicate the look and feel of the collagen found in leather. With over 80% renewable carbon content, it provides an animal-free solution that integrates into industry standard manufacturing processes. It is supplied in various colours, textures and finishes and is lightweight and twice as strong as traditional leather.

“We create biomaterials that help companies like Bellroy bring high-quality, sustainable products to market,” said David Williamson, CEO of Modern Meadow, based in Nutley, New Jersey. “By incorporating Innovera into accessories, Bellroy can offer products that are beautiful, functional and better for the planet. Given its durability, Innovera is particularly well-suited for high-wear applications.”

As a certified B Corp, Bellroy specialises in materials made from recycled plastic bottles and recycled sources including pre-consumer industrial waste and discarded fishing nets.

“We’re committed to supporting materials that have the potential to solve very real environmental issues, without causing negative impacts elsewhere,” said Bellroy co-founder Andy Fallshaw. “We believe Innovera helps mitigate important waste streams and exceeds traditional leathers in many tangible performance aspects. From improved durability to highly tunable aesthetic and tactile traits, we’re excited to bring this compelling material to customers worldwide.”

Bellroy will launch its first Innovera-based products in the second half of 2025.

www.bellroy.com

www.modernmeadow.com