Invista is this year marking the tenth anniversary of the Cordura Denim brand with new fabrics featuring hemp.

“Cordura Denim is proven to be at least four times more durable than traditional 100% cotton equivalents and has found a firm fan-base as the comfortable, durable option for skateboarders, climbers, cycle commuters, workers and motorcyclists,” said business development director Cindy McNaull. “Our Cordura Lab to Life denim testing protocol supports sustainability, focusing on built-in resistance to abrasion and tear.”

This built-in strength, she added, is based on denims engineered from a blend of Invista’s military-grade T420 nylon-6.6 staple fibre and cotton.

“We design and engineer with a view to the future with the aim of creating denims that reflect innovation and heritage while encapsulating next generation durability, strength and added performance, while also being sustainable. This is where hemp comes in, offering enhanced abrasion resistance, tensile and tear strength as well as aesthetic advantages and eco-efficient properties.”

This Spring, Karachi-headquartered Artistic Milliners is introducing Cordura Denim made with French-sourced hemp in two key blue stretch denim qualities – 11oz and 12oz – with soft comfort handles and a natural slub character.

Also, in the Cordura line up for 2021 is a crisp handle, durable jersey nylon/hemp blend knit from Haining Jintai in China. A natural stretch knit with enhanced durability and comfort performance, it is very suitable for hot or humid climates.

www.Cordura.com