South Korean fashion company Shinwon Corporation has received positive feedback from global buyers including Columbia, Gap, Patagonia, Target and Walmart for its extensive use of AI and Big Data across its operations.

Shinwon’s strength lies in its multifaceted data analysis capabilities using AI, which includes analyzing sales status, inventory trends, retail price trends, colours, and designs.

In 2023, 20% of the company’s market intelligence (MI) data was built using AI data analysis, and it plans to increase this in 2024. By utilising accumulated data and AI analysis results, Shinwon aims to help buyers better understand market trends and make decisions based on a substantial amount of information, prior to product supply.

Additionally, Shinwon is pursuing design innovation by introducing advanced digital technologies such as 2D and 3D styling, and VR stores. In the 3D virtual studio, graphics can be applied to virtual mannequins in advance to check how final designs will be implemented. The studio also features interactive functions such as 360-degree zoom in and out, allowing for a vivid simulation of the design when worn. By implementing colours and patterns that closely resemble the real ones, Shinwon has significantly enhanced customer experience through various fitting scenarios applied to products.

In developing a private brand women’s range for a retail client, the company provided visual merchandising using 3D virtual avatars suitable for all sizes and pose scenarios. This technology allows customers to select various outfits in 3D online.

“We analyze vast amounts of data with AI technology to predict trends based on objective and scientific evidence,” says Sue Lee, the company’s VP of design and R&D, “Our designers then curate final design insights based on market trend awareness. “We appreciate the importance of the designer’s role as a curator and we will keep enhancing trust among our clients through the advanced technology and data curation.”

www.sw.co.kr