American & Efird (A&E), a portfolio company of Elevate Textiles and a leading manufacturer and distributor of industrial and consumer sewing thread, will be previewing its new line of advanced identification threads, branded Integrity later this month.

A&E will publicly display the new line at the upcoming Texprocess textile processing trade show in Frankfurt, next week. The company collaborated with Applied DNA Sciences on this latest development. “One of the big challenges brands face today centres around authenticity. Loss of revenue, reputation, and brand trust are some of the potential outcomes of counterfeit products,” said A&E President Chris Alt. “We are looking forward to previewing our new Integrity line at the upcoming Texprocess show in Frankfurt.”

Known for its leadership role in innovation, product quality, and sustainability, A&E supports many of the world’s top industrial and consumer brands with thread products that require strict quality and performance. A&E’s new Integrity thread line is designed to provide a tool, which adds advanced identification for greater visibility and transparency into its product creation process.

“Our collaboration with A&E to adopt the CertainT platform globally is a key breakthrough for brands, which have not had the benefit of forensic systems to help them resolve counterfeit and diversion in their supply chains,” explained Dr James Hayward, president and CEO of Applied DNA.

“We look forward to providing our full spectrum molecular brand assurance that also includes forensic expert witness and authentication services to support A&E and its customers in apparel, footwear, automotive, military and beyond.”

Applied DNA is a provider of molecular technologies that enable supply chain security, anti-counterfeiting and anti-theft technology, product genotyping and pre-clinical nucleic acid-based therapeutic drug candidates. The company supplies innovative, molecular-based technology solutions and services that can help protect products, brands, entire supply chains, and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion.

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