Uster Technologies, a leading high-technology instrument manufacturer, has exhibited its technology and expertise at the recent ShanghaiTex 2015, the leading international textile machinery exhibition that took place from 15-18 June in Shanghai.

The company reported successful showcase, after initiating important deals and concluding business contract, as well as learning about the latest market insights and receiving a great number of visitors to its booth, an increase of 7% compared to the previous show edition.

Attracting high attention

“It was busy on our booth during the first three days of the show, with special interest in our fibre cleaning system,” commented Walter Kiechl, the new COO of Uster Technologies in China.

“The Uster Jossi Vision Shield attracted the high attention, and our statistics showed that more than a third of visitors expressed serious interest in this instrument – as well as in Uster’s Total Contamination Control, which was launched in 2014.”

Identifying market trends

ShanghaiTex is staged every two years at the city’s 100,000m² exhibition complex. The show is characterized by a strong emphasis on Chinese visitors, who this year made up 95% of the visitors at the Uster booth.

This profile enabled the company to identify some clear trends in China’s textile manufacturing sector, the most prominent being a new focus by spinning mills on reducing contamination.

The company’s booth at ShanghaiTex was easily recognized by its distinctive tall funnel, guiding visitors to a red-carpeted world of quality testing and monitoring. The display was presented in the form of islands, each highlighting a particular application, with a total of 13 of Uster’s latest instruments on view.

Sales leads and contracts

Visitors took the opportunity for detailed discussions with technical experts. ShanghaiTex 2015 proved to be the place for real business deals, the company reports.

“Compared with ShanghaiTex 2013, significantly more visitors were obviously keen to invest in the quality management of their spinning mills,” commented Anson Xu, General Manager for Sales & Service within Uster Technologies in China.

“We are proud to confirm the trust of a spinner in Shandong, who signed a contract for one Uster Afis Pro 2, one Uster Tester 5, one Uster Tensojet 4, one Uster Classimat 5, one Uster Zweigle HL400 and a foreign fibre upgrade for the Uster Quantum 3 yarn clearers on 300 winding positions.”

Walter Kiechl concluded that Uster’s expectations for ShanghaiTex 2015 were met in terms of visitors, sales leads and contracts – and, equally important, in identifying market development trends. 

www.uster.com