Thermore, a global leader in sustainable thermal insulation solutions, has announced the appointment of Laura Beachy as Vice President of Global Marketing and Communications. Beachy brings a wealth of expertise from her previous role as Managing Partner at Hyla Strategies, a boutique New York City-based marketing firm. Her dynamic leadership and proven success in brand storytelling, consumer engagement, and sustainability make her a pivotal addition as Thermore gears up for its next phase of growth.

With over a decade of experience, Beachy has led marketing strategies for a diverse array of client - from start-ups featured on Shark Tank to Fortune 500 companies. Her work has consistently transformed brands through data-driven insights and compelling narratives, making her a natural fit to elevate Thermore’s mission.

“Laura’s deep understanding of both the outdoor industry and consumer markets, coupled with her passion for sustainability, positions her perfectly to lead our efforts as we expand into direct-to-consumer channels,” said Patrizio Siniscalchi, CEO of Thermore. “We are thrilled to have her join the team as we continue to innovate and grow.”

Beachy’s track record includes collaborations with renowned outdoor brands such as Xero Shoes, Oiselle, HOKA, Altra, and Kinetic. Her strategic marketing expertise has driven measurable growth by transforming online communities into loyal customers, making her uniquely suited to guide Thermore’s entry into the consumer space.

In her new role, Beachy will oversee global marketing initiatives, with a focus on enhancing Thermore’s brand presence among consumers while maintaining its strong B2B relationships. “Thermore is a trusted name in the apparel industry, known for its innovation and sustainability,” Beachy commented. “I’m excited to educate consumers about the importance of sustainable manufacturing and conscientious purchasing decisions.”

With a legacy spanning over 50 years, Thermore is renowned for its pioneering work in high-performance thermal insulation, including being the first to introduce recycled thermal padding made from post-consumer PET bottles. This strategic hire underscores the company’s commitment to responsible innovation as it broadens its reach to meet the evolving needs of both businesses and end-users.

When she’s not driving marketing strategies, Beachy is an avid outdoor enthusiast who enjoys skiing, swimming, running, and cycling - further reflecting her alignment with Thermore’s mission and values.

Founded in 1972 and headquartered in Milan, Italy, Thermore is a leader in the research, development, and production of premium synthetic insulation for apparel. Partnering with top-tier fashion and sportswear brands, Thermore combines cutting-edge technology with sustainability, focusing on materials derived from recycled post-consumer PET bottles.

www.thermore.com