Twinery, the innovation arm of MAS Holdings, has announced the launch of Nova –  the high visibility jacket with on-demand illumination, designed specifically for runners and outdoor enthusiasts.

The flexible, lightweight jacket is designed to become an essential addition to every outdoor enthusiast's wardrobe, and one that could help save a runner, cyclist or hiker's life. Nova features patent-pending LightGuide technology that is embedded into the fabric and activates on demand to illuminate people, and ensure high visibility protection for up to eight hours. A person wearing the Nova jacket will be visible from a distance of 450 feet – the length of nearly three football fields – according to the manufacturer.

The LightGuide technology also allows the jacket to be fully machine washable, ensuring that runners do not have to sacrifice comfort or convenience for safety. Nova is powered by a detachable, tiny half-ounce rechargeable battery that is concealed in a hidden pocket in the front of the jacket.

“Because traditional reflectors are not efficient in low light conditions or blind-spots, 40% of runners are at high risk of injury due to night time motor accidents,” said Sid Amalean, co-founder of Nova. “With Nova, people can focus on their run without worrying about personal safety, secure in the knowledge that they are visible to oncoming traffic.”

The jacket is designed with a hideaway hoodie and thumb holes for comfort. For runners who need their music on the move, the jacket has an earphone cord hole to keep wires in place as they connect to a water-resistant smartphone pocket that sits snug on the sleeve. Nova is available for pre-order on Indiegogo and will begin shipping to consumers early next year.

www.twinery.co

www.wearnova.co