Building on its success in bedding and towels, Naia Renew for fill applications is the latest development being introduced at Heimtextil 2025 by Eastman.

Manufactured through Eastman’s molecular recycling technology, Naia Renew fibre incorporates 60% sustainably sourced wood pulp and 40% recycled waste materials via GRS-certified mass balance. This reduces waste and carbon footprints while supporting a circular economy.

Naia Renew is said to deliver a unique combination of breathability and moisture management, creating a dry and relaxing sleep environment. As the human body generates moisture throughout the night, effectively managing trapped sweat is essential for maintaining a restful microclimate. Naia achieves this by addressing every phase of moisture control –  absorption, transport and evaporation.

The high-performance fibres enable moisture to be wicked away and dispersed effectively, while quick-drying properties create a consistently dry environment, preventing discomfort and supporting uninterrupted rest.

The insulation, featuring a unique Y-shaped fibre cross-sectional design, provides a bulky, loft, soft hand, more air retention for warmth, inherited moisture management and breathable performance. The fibres efficiently absorb moisture without becoming saturated. This allows them to cope with all the temperature and humidity changes that occur during the night, adapting perfectly to the needs of the body and rest.

Naia outperforms traditional mono-fibre fills in water-vapour resistance and transmission tests and is hypoallergenic and resistant to bacterial growth. In addition, the fibres are machine washable and resistant to insect pests.

At stand 61 in Hall 11 at Heimtextil visitors can explore how this new fibre for home applications is setting a new standard in comfort, performance and sustainability through interactive displays and product demonstrations.

www.eastman.com