Aurora Specialty Textiles Group has announced the addition of two new full-time employees to the company’s Printable Textiles sales organisation in response to the growing demand for custom-coated printable textiles engineered to work optimally on today’s latest digital print equipment.

The newly created jobs represent the building of a dedicated in-house sales force to meet the growing global demand for printable textiles, according to the manufacturer.

New hires

In July, Aurora welcomed Eric Hanson as the company’s newest hire. Hanson, who brings a solid 20 years’ experience within the adhesive tape, wide format printing, signage and wall covering sectors, is now the North-East Region Sales Manager.

Hanson is the former Vice President, Graphics Division, for Presto Tape and is also the former District Sales Manager for MACtac (a Bemis Company.) His region covers Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, New York, Pennsylvania, West Virginia, Virginia, North Carolina, South Carolina, Georgia, Florida and Tennessee, as well as the Quebec and Ontario Provinces of Canada.

Adam Wood joined Aurora in June as the West Coast Sales Manager for Printable Textiles. He brings 15 years’ experience in the inkjet and digital printing technology sectors. He is a former technical sales manager for Fujifilm Graphics Systems North America and the Direct Sales Manager for Flag Crafters. His region covers California, Arizona, Nevada, Utah, Oregon, Washington, Idaho, Wyoming and Montana. Both Wood and Hanson report to Mark Shaneyfelt.

Continuing investment

“Both Adam and Eric bring great industry experience and unique skill sets to enhance Aurora’s expertise in offering cutting edge printable textiles to best meet the demands of this growing and evolving market segment,” said Mark Shaneyfelt, Director of Sales and Marketing for Printable Textiles at Aurora.

“Within the past year we made the capital investment in equipment and our new manufacturing plant to meet the growing demands of this market. We are now continuing that investment by building a dedicated in-house sales organisation.”

Recent expansion

This announcement coincides with the recent expansion of Aurora’s Expressions Canvas product line, which is now complete and fully commercialised. Treated with a new proprietary coating developed by Aurora, Expressions has been engineered to maximise print output and throughput with today’s newest digital printing equipment.

The entire line is cross compatible with the latest generation of latex, solvent/eco-solvent and UV printers without sacrificing quality or productivity, the company reports. In addition, independent testing has confirmed that Expressions has the industry’s leading print output with regard to outstanding colour reproduction and broadest colour gamut. Expressions includes the full range of gloss levels.

www.auroratextile.com