Fashion and agriculture may seem like two industries that are miles apart, but BASF’s e3 Sustainable Cotton programme is working to bring them closer by creating a transparent and traceable cotton supply chain.

BASF has just announced a new collaboration between the e3 Sustainable Cotton programme and the United Nations-hosted Conscious Fashion and Lifestyle Network for a series of convenings in New York City throughout 2022.

The Conscious Fashion and Lifestyle Network is an online platform for industry stakeholders, media, governments and UN departments which showcases and enables collaborations accelerating the implementation of the UN’s Sustainable Development Goals (SDGs).

Considering the fashion and lifestyle sector’s significant impact on societies and the environment, the network aims to foster transparent, inclusive and transformative engagement of global stakeholders to drive urgent action for sustainability. It will provide an impartial platform for the industry and the UN system to mobilise expertise, innovation, technology and resources towards a sustainable and inclusive Covid-19 recovery, with the SDGs as a guiding framework.

“This is an industry-leading programme that delivers a true farm to fashion story bringing transparency and traceability to the forefront of the conversation,” said Kerry Bannigan, executive director of the Fashion Impact Fund and co-founder of the Conscious Fashion and Lifestyle Network.

The programme will co-host a series of roundtable events to explore how the fashion and lifestyle industries are positioned to collaborate and engage on SDGs.

“Sustainability is the responsibility of every company moving forward,” said Jennifer Crumpler, regional seed sustainability and fibre development manager for BASF Agricultural Solutions. “Our  participation with the Conscious Fashion and Lifestyle Network will allow us to bring awareness of a better way to create sustainable cotton clothing. We can trace our cotton from farm to finished product. Cotton farmers can deliver on sustainability measurements that leave the land better than they found it. There is a way to make the cotton supply chain transparent for consumers.”

www.e3cotton.us