Mumbai-headquartered Birla Cellulose, already one of the world’s largest man-made cellulosic fibre producers, has announced a commercial collaboration with Renewcell, the Swedish textile-to-textile recycling innovator.

The intention is to supply up to an annual 30,000 tons of Renewcell’s Circulose in Birla’s Liva Reviva fibres to global fashion brands and the textile industry in the coming years.

“Renewcell and Birla Cellulose have collaborated almost since the founding of our company,” said Patrik Lundström, CEO of Renewcell. “We have benefited from the company’s technical expertise and customer feedback throughout the development and ongoing commercialisation of Circulose. With recent trial successes, growing fashion brand demand and the upcoming commissioning of our new commercial-scale recycling plant in Sundsvall, Sweden, the time is now right to proceed to large-scale commercial collaboration. Together with Birla Cellulose we will work to make fashion circular and reduce its negative impact on climate and the environment.”

“Birla Cellulose is excited to extend its partnership with Renewcell for expansion of its Liva Reviva circular fibre,” said H K Agrawal, managing director of Birla owner Grasim Industries. “We are looking forward to collaborate with innovators with an aim to scale up circular fibres production to 100,000 tons per annum by 2024. We expect this partnership with Renewcell to play an important role in providing Liva Reviva to our customers.”

www.renewcell.com

www.adityabirla-yarn.com